The Australian Trade Practices Act (Section 52)
Number of pages:
13
ABSTRACT:
This 13 page paper provides an overview of the section of this act that allows consumers recourse for unfair advertising practices. Deceptive practices by McDonald's in Australia are addressed specifically and several other cases are cited as well. The case where McDonald's violated the section on two counts--one for a game they did not award prizes for, and the other for misleading the public about their grilled chicken sandwiches--are addressed. The legislation is discussed in terms of advantages and disadvantages. Bibliography lists 13 sources.
FILE NAME:
File: RT13_SA240McD.rtf
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